For years, I've been fighting an uphill battle against the perception that Destination DIY is all about crafts and home improvement, or that it's an instructional show. "We use a very broad definition of DIY," I'd say. But it was always a struggle to make people understand what I meant.
After much deliberation and some very helpful feedback from the Maximum Fun listener panel, I've decided it's time to pick a new name for the show. The bottom line is: no matter how many times I say it, or how clever I think I am, no one is going to believe that a show with "DIY" in the title is not primarily about home improvement and/or crafts.
And of course, we DO sometimes talk about crafts and building projects when there's a compelling story that includes those things. I realized I developed such a negative, knee-jerk reaction to the word "craft" that I would jump down the throat of every well-meaning person who tried to promote the show using that word. Instead of clarifying our intentions, I was alienating people.
With all that in mind, please post your suggestions for a name that communicates a creative spark, scrappy ingenuity, and fascinating stories. No puns please! I also want to avoid the word "make" as it seems like we could potentially have the same problem with that that we've had with "DIY."
Thank you :)