NPR Listeners: Exactly How You Picture Them

Every year, National Public Radio does an extensive listener survey, which is designed to help them sell adverti... I mean encourage corporate giving which is graciously acknowledged with underwriting announcements. You can check it out here, but I'll try to highlight a few key/absurd points.

NPR News listeners are 84% white.

They are 78% more likely to categorize themselves as "liberal" and 2.27 times more likely to categorize themselves as "very liberal."

They are 97% more likely to belong to a country club.

They are 8.86 times more likely to read The Atlantic Monthly, and 5.66 times more likely to read The New Yorker. They are 73% less likely to read The Source. They are 76% more likely to watch The West Wing, which is double impressive because that's pretty close to the only prime time TV show they're MORE likely to watch.

They prefer Leno to Letterman and Conan to Kilborn or Kimmel, but they do like Letterman 17% better than the rest of America.

They're about 2.5 times more likely to visit Europe.

They are 58% more likely than the average American to play Frisbee, and 3.72 times more likely to go cross-country skiing. They are 2.22 times more likely to do Yoga. They are also 30% less likely to watch Pro Wrestling on TV.

In their leisure time, they are 79% more likely to birdwatch, 67% more likely to play chess, and 42% more likely to collect electric trains.

They are 92 percent more likely to shop at Nordstrom.

They are 41% less likely to buy a rap CD, and 93% more likely to buy a New Age CD.

They are 81% more likely to own an espresso maker.

They are three times more likely to own a Volvo, three times more likely to own a Subaru, and 3.9 times more likely to own a Saab.

They are 68% more likely to buy soy milk, and 67% more likely to buy veggie burgers.

They are 56% more likely to have a housekeeper.

All I can say is: hah hah hah.

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