Some of you web savvy folk might recognize the name Mickey Factz. The Bronx emcee has been the subject of many a blog post as of late thanks to his boundary-pushing approach to hip hop. Not only the music he creates, but they way it is being heard has both hip hop fans and hipsters alike asking “Who is this guy?!” Mickey Factz is an over-night success years in the making. He spoke to me about his digital mix-tape The Leak Vol.1, his evolution as an artist and who he’ll most likely be compared to.
Chris Bowman: You mention in your bio that your "music will get to the masses whether it be through traditional or non-traditional mediums". The success of the on-line mix-tape series has been a prime example of the latter. With The Leak you took a different approach releasing one track at a time. Why did you decide to try this method?
Mickey Factz: Gotta cause a stir up somehow, someway. By doing that it creates a word of mouth campaign, leading people from all walks of life talking about Mickey Factz, whether it’s good or bad. They're talking and that's all that matters. By talking, it creates awareness, people then act on that awareness.
CB: You made a good point when you said "In evolution, only the strong survive. Those unable to adapt to a changing platform or culture, will be left extinct." Over the years you have evolved from Renegade to Jack Danielz to Mickey Factz, changing your style along the way. What have you learned from those previous incarnations?
MF: Interesting question. As Renegade, I was basically vicariously living thru my favorite emcee's. Some of ‘em were violent. Some of ‘em were straight up lyricists and others were just partiers. Because of backlash that I might have gotten from the streets, I used Jack Daniels as a cover up. Saying I was drunk when I did it. Turning into Mickey Factz was essential ‘cause it made me look within myself and become the artist I am today.
CB: Your music has been embraced by a wide variety of fans, earning you the recently coined label of hipster rapper. On the other side of that it seems to have stirred up negative feedback also. As you say, either way at least people are talking. What is it about your style you feel has caused so much buzz?
MF: It’s the flamboyance, the swag, the lyricism, the cockiness, the human side. All of these emotions lead the fans to accept what I do because it’s real and they go thru it too. Every word has a purpose and meaning. Plus I'm dope as fuck.
CB: You have already been offered a record deal from Atlantic Records and a solo deal from Missy Elliot. What made you decide to turn those offers down?
MF: It wasn't the right time. Timing is everything and right now, it’s the time for Mickey to position and align himself properly to gain the maximum exposure he deserves.
CB: What would you like to add that people might not already know about you?
MF: That y’all will compare me to Michael Jackson, that's how confident I am.
Mickey Factz will be performing at the Brooklyn Hip Hop Festival along with Blu & Exile, KRS-One, DJ Premier, 88 Keys and more Saturday July 12. Also, you can download the latest installment of The Leak here.