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Chris Anderson is editor-in-chief of WIRED and is also the author of Free: The Future of a Radical Price which explores how the price for delivering content is trending towards zero. We'll talk about the repercussions that is having on the creative industry and those whose job it is to create thoughts.
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I've heard a few interviews
I've heard a few interviews with this author, and, granted, one of them was a half-page in the NY times magazine, another was 4 minutes or so on Colbert, but I think the other was on Fresh Air or some other show on WNYC and so was of actual substantial length. But this is by leaps and bounds the best interview about this book and I feel like I actually learned something rather it being an extended soundbite. As a pretty recent convert to the show, I am constantly amazed by the amount of substance and respect in Jesse's interviews. Thanks!
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Amazing
I've heard a few interviews with this author, and, granted, one of them was a half-page in the NY times magazine, another was 4 minutes or so on Colbert, but I think the other was on Fresh Air or some other show on WNYC and so was of actual substantial length. But this is by leaps and bounds the best interview about this book and I feel like I actually learned something rather it being an extended soundbite. As a pretty recent convert to the show, I am constantly amazed by the amount of substance and respect in Jesse's interviews. Thanks!
There is a way to make a new system work
As a musician who used to work in the New York studio system, before it was destroyed by the same technology that is causing the distribution of recorded music to be such a problem. the current MP3 medium is like a McDonalds Big Mac, it's very popular and easy to get, but that doesn't make it good. when I send out my music to a fellow musician if I send an MP3 file I will get a reaction like "what is wrong with your studio, i don't hear any top end, and the dynamics are squashed". while the american public has become used to MP3 files, trhat is just because they don't know any better. If the recording industry would come out with a medium that would give the consumer something worth paying for they would. Just because there is fast food, that hasn't ended the fine food industry. The return of vinyl is a great example of a medium that sounds much, much better than MP3s and is not able to be counterfited easily. The thing that is missing with vinyl is the ability to download it. There have been several mediums that have appeared like surround sound DVDs, DAT cassette tapes, and HD CDs. I remember that there was talk of a 1 bit recording process that would enable the manufacture of CDs that would not sound so brittle because it didn't need the 20mhz hard filter to avoid the digital noise that the current CD recording process suffers from. All these attempts were made when the fastest PC was a pentium 3. At this point in developement of computer memory the recording industry should be able to come up with a 24bit or 48bit or a 192Hz (which all home studios are capable of supplying)recording process that would be able to be downloaded onto home computers, from which they could be played through a stereo or surround sound system. In addition there would be the extra incentive to develope a new portable playback system that they could market to anyone who wanted to have the ability to play this new fantastic sounding medium while they are walking around. One thing that would have to be included in the business side of this new recording medium is that the artist would have to get a must larger piece of the pie. In the days of vinyl if you had a contract that gave you 20 cents on each album sale you were doing unbelievably well. Now today, if a band sells their music directly to their fan base, they can earn $10-$14 on each CD sale after they pay off the manufacturing expenses. In order to get the artists to sign on to the new system they must get a better deal. The fans would get a great sounding version of the music that they love and if it done right, the difference between what they have now (MP3s) and what can be done will be so great as to make it impossible to resist.
If you ask any producer working in the studios today you will find that they have been doing masters of their mixes for a future medium, in addition to the masters of mixes that are made to sound as good as they can on MP3s. I hear the difference each time I prepare music to be released, and the difference is comparable to dinner in a 4 star resturant and dinner in a fast food joint. This new medium would create its' own market and might even be uneconomically difficult to pirate. This would be the ultimate justice quality and fairness could save the industry.
Un-wired from reality
Chris Anderson seems to live in a world where money is taken for granted, and resources are handed out with no strings attached. That may be the case with largesse companies like Google, but for small entrepreneurs bits and bytes are still measurable expenses. One has to question the real message here when the medium is the tired old, non-green, majorly expensive medium of print, promoted via marketing blast across all other media until we're all so sick of hearing about it that we can't forgive ourselves for already having paid for the very thing he touts as "free." If you want to use the word "free," at least respect its meaning.
With all due respect, you
With all due respect, you should probably scale down and re-upload that image of Chris in this post. It's a 5MB photo! That's pretty huge, and it's causing your site to load slowly. Just trying to help.