Terry O'Reilly is an adman. He's the founder of Pirate Toronto, a leading audio advertising firm, and has been a judge of radio advertising at the Clio and Cannes advertising awards. When he's not marketing, he's talking about marketing on his CBC radio show, The Age of Persuasion, which looks at the history and practice of advertising. We talk with Terry about why ads matter, what we should understand about ads and whether ads, ultimately, are a net good in our society.

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