Gerald Casale and Mark Mothersbaugh are founding members of the art-rock band Devo. They had remarkable chart success in the early 1980s, including the hit Whip It. Their philosophy of devolution, compelling videos and bold aesthetic presentation were as big a part of the band as their danceable rock music. Their latest record, Something For Everybody, is their first since 1990.
Gerry and Mark talk with us about how they arrived at their theory that mankind was on an inexorable downward slide, and how playing rock and roll music in crazy outfits fit into that philosophical framework. They also chat about the philosophy behind their new project. On "Something For Everybody," every song has been focus grouped, and every element of presentation has been selected for maximum saleability. Also, they talk about that Swiffer commercial where "Whip It" was changed to "Swiff It."