Podcast: Sarah Lamm, director of "Dr. Bronner's Magic Soapbox"

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Bullseye


Sarah Lamm is the director of the documentary "Dr. Bronner's Magic Soapbox," which examines the Bronner family and their counter-culturally iconic soap. She talks about the original Dr. Bronner, who created his famous soap in a tenement apartment after being briefly committed to a mental institution. The soap's text-dense label includes wisdom from Ghandi, Jesus and Olympic champion Mark Spitz. Sarah also discusses the second and third generations of the family, who've built the soap into an international force and more recently into a leader in the field of sustainable business practices.

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